Canon Pro

Art Direction, UI Design

As a Senior Designer on the Canon Pro project, I led the Art Direction and UI redesign of Canon's professional cinema and broadcast camera site, translating the precision and craftsmanship of Canon's hardware into a digital experience built for working cinematographers, DPs, and camera rental buyers.

The result repositioned Canon Pro from a standard product-marketing site into the reference platform its professional audience now treats as a "go-to" resource.

The challenge wasn't just a visual refresh — it was making a highly technical, considered purchase feel as premium as the hardware itself.