BP - Keep Advancing
Art Direction, UI Design
As a Senior Product Designer, I led the Art Direction and UI Design for BP's "Keep Advancing," an educational platform built to bring people into a shared conversation about how to meet the world's growing energy needs while reducing greenhouse gas emissions.
Energy transition is a technical, often politically charged topic — the platform needed to invite genuine debate rather than read as corporate messaging, while still being visually credible enough to host serious discussion.
Home page desktop
Home page desktop
Home page desktop
Arhitecture topic page desktop
Arhitecture topic page desktop
Arhitecture topic page desktop
Arhitecture topic page desktop
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