Otrium Onboarding
Product Design, UX/UI Design
I designed and shaped the UX/UI for a new onboarding flow for Otrium, capturing customer style and brand preferences up front so the platform could surface relevant products immediately — designed consistently across web, iOS, and Android.
Otrium's catalogue spans hundreds of outlet brands; without a clear signal of what a shopper actually wants, browsing becomes noise.
We want to know the following of the user:
Favorite type of brands / Brand department.
Preferred High-level clothing categories.
Style preferences / What do you shop the most (Dresses, jeans, Shoes,
Shirts etc.)
Wireframing the concept
User is selecting one of the entry points.
User is selecting gender category.
User is browsing through garment categories.
User is browsing through the selection of brands and selects preferred ones.
User is loading more brands.
User can see the summary of the preferrences and can start browsing the selected products.
The user also has the option for a more in-depth level of personalization.
Displaying the list of main colours.
Selecting clothing styles.
Displaying the list of most searched patterns.
Choosing preffered garments sizes.
Designing the concept
Canon ProArt Direction, UI Design
OtriumProduct Design, UX/UI Design
Builder StudioProduct Design, UX/UI Design
Scottish PowerProduct Design, UI/UX Design
Builder TrackerProduct Design, UI/UX Design
Bank of ScotlandProduct Design, UI/UX Design
Air France KLMProduct Design, UI Design
BP - Keep AdvancingArt Direction, UI Design
Visa AiraProduct Design, UI/UX Design
Hi-ReS!Design