Bank of Scotland

Product Design, UI/UX Design

As a Senior Product Designer within FJORD, I was part of the team that redesigned the Bank of Scotland website and updated its Design System to match a new visual direction — one that had to align with sibling brands Lloyds Bank and Halifax while preserving Bank of Scotland's own identity, across both Hub and Servicing pages on desktop and mobile.

Lloyds Banking Group's multi-brand structure means Bank of Scotland can't diverge too far from Lloyds and Halifax's shared visual system — but it also can't lose the distinct identity that its customers recognize and trust.